Lola and the Boys is a fast-growing children’s fashion and lifestyle brand founded by CEO and creative director Irina Ovrutsky. Launched in 2016 and inspired by Irina’s own children, the brand is known for its whimsical, bold, and imaginative designs that celebrate creativity, confidence, and self-expression.
Loved by families worldwide and worn by celebrities including Paris Hilton, Beyoncé, Hilary Duff, and Irina Shayk, Lola and the Boys blends playful luxury with everyday wearability. The brand has shipped to over one million customers globally and continues to expand through e-commerce and physical retail, including locations in Chicago and Miami.
At its core, Lola and the Boys is about dreaming big—empowering kids to express individuality through fashion that feels magical, fun, and fearless.
